BRANDBOOK DESIGN
2024 EHF EURO
COMPLETED
DECEMBER 2021
CLIENT
The European Men‘s Handball Championship is the official competition for the men‘s national handball teams of Europe. It will be hosted in Germany and feature 24 national teams in six different cities. The opening game is aiming to break the world record for the largest attendance at an indoor handball game.
TASK
Finalize the 2024 European Men‘s Handball Championship logo and brand identity and create a brandbook that graphic agencies from the different participating countries can easily follow to create one cohesive identity for the event.
BRANDING MOCKUPS
The logo is an abstract representation of the three court lines in front of the goal. The iconic court lines are center stage for all crucial events of the game: gameplay, attack, spirit, disappointment, ecstasy. The 3 lines are also a perfect adaptation of the German national flag, which is made up of a black, a yellow and a red horizontal stripe.
Besides explaining the meaning of the logo, the guide also specifies at what sizes and in which color combinations to use the logo, as well as how to combine it with typography.
THE LOGO
The color palette for 2024 EHF Men‘s EURO needed to be inclusive, inviting and activating in order to capture the spirit of the championship. For this reason it not only showcases the host nation Germany‘s colors but all European national teams flag colors, thus symbolizing that the tournament will primarily be about coming together to celebrate each countries love for the electrifying sport of handball. The adjustment in brightness to the colors was made so that the palette can better embody the intense, dynamic nature of handball.
THE COLORS
The abstract court lines that make up the championship logo are also the graphic elements that are used to design all materials for the championship. These three elements can be altered in color, rotated in different angles and changed in size. This way they become very versatile design elements, that help give this branding the dynamic energy that a sports event needs.
THE GRAPHIC ELEMENTS
After the brandbook introduces the event‘s logo, the typography, the colors and the graphic elements, the composition section explains and illustrates how to use all the elements together.
THE COMPOSTION
