42K KICK-OFF BADGE
NEW BALANCE
COMPLETED
SEPTEMBER 2021
TASK
Create a Challenge Badge for the exercise tracking app Strava, that motivates runners to complete the distance of a marathon (42k) in three weeks. The badge should also reflect the new colorways of the Fresh Foam 1080 running shoe and accompanying campaign, which was released at this time.
CLIENT
New Balance is one of the world‘s major sports footwear and apparel manufacturers. New Balance manufactures a range of shoes and apparel for runners, other athletes and non-athletes.
CAMPAIGN MATERIAL
